THE JOURNAL
Notes from the Gallery Floor
Notes from
the Gallery Floor
Stories on craftsmanship, care, and the quiet history into every piece — written
by the people who source, restore, and live with these rugs every day.
Stories on craftsmanship, care, and the quiet history
into every piece — written by the people who source,
restore, and live with these rugs every day.
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Care & Cleaning
Why Vacuuming Is the Most Dangerous Thing You Can Do to a Hand-Knotted Rug
The wrong tool, used the wrong way, can undo decades of careful weaving in a single afternoon.
Provenance & Origin
What “Hand-Knotted” Actually Means — And Why It’s Worth Paying For
The phrase gets used loosely across the industry. Here's what actually separates a genuine piece from an imitation.
Style Guides
Sizing a Rug for a Room You Haven't Furnished Yet
The most common mistake we see collectors make isn't about pattern or color — it's about scale.
Collector Stories
A Los Gatos Living Room, Twelve Years Later
We revisit a Silicon Valley family's first Serapi piece — and the three rugs that followed it.
Craftsmanship
Hand-Knotted vs. Hand-Tufted, Explained by Someone Who's Done Both
One will last generations. The other won't. Here's how to tell them apart before you buy.
Care & Cleaning
How Often Should a Fine Rug Actually Be Professionally Cleaned?
The honest answer depends on foot traffic, pets, and sunlight — not a fixed calendar.